Having supplied Donegal Creameries for 10 years and Connacht Gold for four years, we have now gone on to become a major supplier for Aurivo, providing self-adhesive labels for their milk products.
Initially, with Connacht Gold, our team helped the brand to move from pre-labelling its products to doing this on the production line. We worked closely with them in trialling the labels – looking at size and other requirements. We also provided labelling solutions for Donegal Creameries – one of our first flexographic clients – creating perforated promotional labels for a cereal bowl giveaway they did during a rebrand. One-in-three people in Donegal entered the competition, which created a great buzz for the business at the time. Indeed, it was one of the first to advertise through its own brand.
With Aurivo, we’ve built upon this and now provide a full design service, along with label application technical support, for the company. We’ve also introduced value-added laminated products, creating labels which are scuff-free and much better protected in the marketplace, as well as producing a price matrix system. This allows flexible bulk ordering of labels, which means that both small and large quantities of different types of labels can be produced at the same time, creating extra efficiency for the brand.
“Nuprint has been supplying our labelling needs for the past 10 years. They have consistently shown their ability to meet the challenges of the FMCG industry in which we operate, with fast turn arounds and flexible ordering.” Aubrey Kee, Aurivo Consumer Foods.