Departing from the traditional Monster Energy cans, the company instead chose bottles for their latest beverage. These
required printed shrink sleeves that mirrored the rest of their vibrant branding, to be applied to the bottles once they were
filled and capped.
A challenge for Nuprint was in recreating the iconic Monster Energy claw logo on the sleeves, ensuring that it had
the same impact on the tall cylindrical bottles as it did on the existing cans. Traditionally, the logo was printed onto
aluminium, but reproducing it for the first time on a bottle required both technical expertise and innovative design.
Weeks were spent working with the Monster Energy team in California via online conferencing, resulting in various
pre-production proofs. Monster’s Director of Innovation, Scot De Lorme, then spent four days with Nuprint, working on
print trials and developing the aluminium effect on the printed inks, as well as looking at background colour.
Despite the challenges posed in getting a shrink sleeve onto the bottles, Nuprint’s expert technical team worked closely
with our partners at Norbev to successfully apply the sleeves.
The result was premium quality labelling produced in record time, allowing Monster Energy one of their fastest ever product launches in
June 2017. The new non-carbonated drink was an instant hit in the UK market and significant growth is predicted for the product.
Nuprint is now launching another range for Monster Energy in South Africa, with products for Germany and Sweden also on the agenda.