Founded in the heart of County Wexford, Ireland on a centuries-old family farm by the sea, Poachers is a premium Irish mixer brand that uses solely locally sourced ingredients. The company is highly decorated and a multiple time recipient of the Great Taste Awards.  They are also a long-term customer of Nuprint, and we are delighted to have supported them on the print and delivery of their labels.

Since December 2020, Nuprint has worked directly with Poacher’s Managing Director, Brendan Colbert as the exclusive label supplier for the company.

Initially, we were hired to support the launch of the brand which meant working alongside designer Conor Merriman to help create the right look and feel for the brand.

The premise for Poachers was to supply retail, bars and restaurants primarily and the artwork and labels had to appeal to this market.

The main challenge lay in creating a label and design that was reflective of the ethos of the brand, namely, highlighting the use of natural Irish ingredients and celebrating the flavours of the land. We had a tight schedule to meet and worked closely with the company to ensure we met all deadlines through clear communication and using our years of expertise in the drinks industry to our advantage.

The outcome for Poachers has been a long-term relationship with Nuprint whereby we exclusively supply all labels on their main range as well as providing ad hoc support for special one-off collaborations which the company specialises in.