Titanic Distillers is Belfast’s first working whiskey distillery in over 100 years, and has ploughed, “blood, sweat and years” into cultivating its own premium Irish whiskey range. The company truly embraces Belfast’s industrial and maritime past through its now award-winning premium spirit range. In 2020, the company approached Nuprint to help create and print a label fitting for this iconic range.
Nuprint produced labels to support the UK and all-Ireland product launch which incorporated a new design. The labels had to have the look and feel of something that was fitting of the time, and a reflection of the maritime past which characterised the brand. At the same time, the nature of the product meant the labels had to wield together a sense of the past whilst feeling high-end and premium for today’s market.
We worked collaboratively with the team at Landmark Design to produce the labels. The design was simple, yet evoked a high-end, luxury feel whilst incorporating a quintessentially ‘Belfast’ feel. We advised using an uncoated rough texture with a clear hot foil over the main logo to produce a gloss finish creating visual impact. The clean and subtle design was further impacted by the use of classic colours including black and navy.
We are well-versed in working with drinks brands and understand the necessity to ensure we work around the timing and logistics which dictate production in this industry. We had challenges in ensuring we had everything produced and ready for the ‘filling’ date of the bottles, and delivering the product at lighting speed to facilitate this date. Furthermore, we had to ensure consistency in colour across the range and that the finish was correct. We had subtle glossing on the main logo coupled with light-reflecting materials which in itself is a challenge to print.
However, we were delighted to have produced what was required to an impeccable standard within the denoted time frames. For the initial product launch, we produced tens of thousands of labels for bottles which were distributed across the UK and Ireland.
Since 2020 we have continued to work with Titanic Distillers on a number of projects, including a special one-off gin range in ode to Dame Mary Peters and supported their new lines which has included a premium Irish Vodka, which recently won Gold at The Spirits Business Vodka Masters.